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Aarvi Technology Maxline Automotive
Case study · Commercial vehicle & automotive components

Connected Parts Catalogue Platform for Maxline

A connected product platform for Maxline's commercial vehicle and passenger car parts.

1.5xsalesProduct mapping to competitor parts helped boost sales by 1.5 times
  • ClientMaxline Holdings Ltd.
  • IndustryCommercial vehicle and automotive components
  • LocationShandong, China (global sales)
  • What Aarvi builtProduct Management SystemWebCAT portalBilingual website with CMSBulk importWeb API
Overview

The Project at a Glance

Maxline, a leading manufacturer of brake and axle components for commercial vehicles, needed one reliable way to manage and publish thousands of technical part numbers for truck, trailer and car parts buyers around the world. Aarvi Technology designed and built a complete digital product platform: a Product Management System at the core, feeding a searchable WebCAT portal, a bilingual English and Chinese website, and a secure Web API for partners.

Key outcomes

  • One central database for every part, vehicle fitment and competitor cross reference

  • Buyers can find the right part by searching any reference number

  • Product mapping to competitor parts helped boost sales by 1.5 times

  • Partners and third-party apps get real-time product data through a secure API

The client

About Maxline: A Global Brake Parts Manufacturer Since 2003

Established in 2003, Maxline designs and manufactures brake and axle components with a strong focus on commercial vehicles such as trucks, trailers and buses. The company describes itself as the largest manufacturer of commercial vehicle brake discs in China.

The group sells under the Maxline, JD and TPL brands, manufactures in Shandong, China, and supplies OEMs and auto parts distributors worldwide.

BrandsMaxlineJDTPL

Maxline's product range — catalogue figures, not project results

500+

Brake discs

Part numbers covering 95% of the commercial vehicle parc

400+

Brake drums

Part numbers for most European, American and Japanese trucks and trailers

120+

Wheel hubs

Part numbers built to OE specifications for most trucks and trailers

5,000+

Passenger car brake disc & drum part numbers

Covering around 99% of European, American, Japanese and Korean car applications

More components: flywheels, brake shoes, wheel fastening and axle parts for trailers and trucks.

The challenge

Thousands of Technical Parts, No Single Source of Truth

Maxline's range spans heavy trucks, trailers, light commercial vehicles and passenger cars, and it is highly technical. Every single part carries its own dimensions, the exact vehicles it fits, and the equivalent part numbers used by competing brands. Its digital infrastructure was fragmented, which made this information hard to manage internally and hard for customers to find.

  • Manage thousands of truck, trailer and car part numbers in one place

    Why it was difficultProduct details, vehicle fitments and specifications were spread across separate sources

  • Help buyers find the right part fast

    Why it was difficultBuyers search by different references, often a competitor's part number rather than Maxline's own

  • Show exact vehicle compatibility

    Why it was difficultEach part had to be linked to vehicle groups, from heavy trucks to passenger cars, and to specific makes and models

  • Reach buyers in different markets

    Why it was difficultCustomers span multiple countries and languages, especially English and Chinese

  • Keep the catalogue up to date

    Why it was difficultNew parts are added continually, and entering them one by one is slow

  • Share data with partners

    Why it was difficultAgencies and partners needed live product data without manual exports

Maxline needed more than a website. It needed a single source of truth for its product data, and a set of channels that would all stay in sync with it.

The solution

One Product Database Powering Every Channel

Aarvi Technology built five connected components, all running on one product database. Data is entered once in the Product Management System, and every channel reads from it automatically.

The Maxline team and the bulk data import both feed the Product Management System. Its one central product database supplies the WebCAT portal for buyers and distributors, the bilingual website and CMS for English and Chinese markets, and the secure Web API for partners and third-party apps.DATA INSINGLE SOURCE OF TRUTHCHANNELS OUTMaxline teamManages parts & linksBulk data importMany products at oncePRODUCT MANAGEMENT SYSTEMOne centralproduct databaseParts · vehicle fitments · criteriacompetitor cross referencesWebCAT portalBuyers & distributorsWebsite & CMSEnglish + Chinese marketsSecure Web APIPartners & third-party appsEntered once → read automatically by every channelThe Maxline team and the bulk data import both feed the Product Management System. Its one central product database supplies the WebCAT portal, the bilingual website and CMS, and the secure Web API.DATA INMaxline teamManages partsBulk data importMany at oncePRODUCT MANAGEMENT SYSTEMOne centralproduct databaseCHANNELS OUTWebCAT portalBuyers & distributorsWebsite & CMSEnglish + ChineseSecure Web APIPartners & apps
Platform architecture: one product database powering every channelData inData out
What we built

Five Connected Components

1Core

Product Management System: The Single Source of Truth

The PMS is the heart of the platform, where Maxline's team manages every part and how it connects to vehicles and competitors.

  • Vehicle groups

    Create groups such as Commercial Vehicle, Light Commercial Vehicle and Passenger Car.

  • Manufacturers

    Add vehicle makers like Honda, Audi and Mercedes and map them to vehicle groups.

  • Vehicle models

    Add market models and map them to both manufacturers and vehicle groups.

  • Product criteria

    Define custom technical criteria per product category, such as disc thickness, hole diameter or brake width.

  • Products

    Create Maxline products with part numbers, vehicle compatibility and technical attributes.

  • Competitors and product mapping

    Record competitor brands and map each Maxline part to its equivalent competitor parts.

Swipe sideways to see the full diagram

Manufacturers are mapped to vehicle groups. Vehicle models are mapped to manufacturers and to vehicle groups. Each Maxline part is linked to vehicle models for vehicle compatibility, carries technical criteria defined per product category, and is mapped to equivalent competitor parts as cross references.VEHICLESVehicle groupsCommercial Vehicle · Light CommercialVehicle · Passenger CarManufacturerse.g. Honda, Audi, MercedesVehicle modelsMarket modelsmapped tomapped tomapped toMaxline partPart number + attributesvehicle compatibilityTechnical criteriaDefined per product categoryDisc thicknessHole diameterBrake widthdescribed byCompetitor cross referencesEquivalent competitor part numbersCompetitor ACompetitor BBrand names illustrativemapped to
Product relationships: how every Maxline part is connected to vehicles, criteria and competitor partsVehicle linksCriteriaCross references

2Customer portal

WebCAT Portal: Find the Right Part by Any Reference

WebCAT is the customer-facing portal where buyers, distributors and Maxline's own staff find parts. It covers six product areas:

Axle & TrailerBrakeCommercial VehicleLight Commercial VehiclePassenger CarUniversal Parts

How a buyer finds the right part in WebCAT

  1. Search by any reference. One search box accepts Maxline numbers and competitor part numbers.
  2. Smart filtering. Filter by product group and product criteria, with grid and list views.
  3. Rich product pages. Each part shows images, general information and three tabs: Criteria, Vehicle Application and Cross References.
  4. Compare and save. Compare articles side by side, save searches and revisit search history.

Illustration of WebCAT features, not a screenshot. Values are placeholders.

  • Customer accounts

    Buyers can sign up and log in for a personalised experience.

  • Related parts and contact

    Related parts appear on every page, with a contact form for instant enquiries.

3Website

Bilingual Website and CMS

Reaching English and Chinese markets

Aarvi built Maxline's corporate website in English and Chinese, with a content management system so the team can update pages, product groups and news in both languages without developer help. Combined with SEO best practices, the website increased Maxline's visibility on search engines and brought in more organic traffic.

English中文CMSSEO

4Internal tool

Bulk Data Import

New parts go live faster

Maxline's range grows continually, so Aarvi built an internal bulk import facility. The team can upload large sets of product details and specifications in one go, instead of entering each part manually, which cuts workload and reduces data entry errors.

Product detailsSpecifications

5Integration

Secure Web API

Live product data for partners

Aarvi built a Web API that gives approved partners, developers and third-party applications secure access to Maxline's product data in real time, including product details, vehicle compatibility and specifications. Partners always work with the latest information, without manual file exports.

Real timeApproved partners
Before & after

What Changed for Maxline

Maxline before and after Aarvi's platform
Area Without a connected system With Aarvi's platform
Product data Spread across separate sources One central database for every part
Finding a part Buyers had to know Maxline's own numbers Search by any reference, including competitor numbers
Vehicle fitment Hard to show exact compatibility Every part mapped to groups, makers and models
Competitor equivalents Matched manually by sales teams Cross references shown automatically on every product page
Adding new parts One by one Bulk import of many products at once
Languages Limited reach Full English and Chinese website with CMS
Partner access Manual data sharing Real-time data through a secure Web API
The results

1.5x Sales and a Catalogue Buyers Rely On

Sales boost1.5xsales

Mapping Maxline parts to competitor parts made it far easier for buyers to switch to Maxline, helping increase sales by 1.5 times.

  • One source of truth

    Every channel shows the same up-to-date data, entered once in the PMS.

  • Faster part discovery

    Buyers find the right part in seconds by searching any reference number.

  • Wider global reach

    The bilingual, SEO-friendly website grew Maxline's visibility and organic traffic across markets.

  • Lower internal workload

    Bulk import replaced repetitive manual data entry.

  • Stronger partnerships

    Partners integrate Maxline's live catalogue directly into their own systems.

Client feedback

Rated 5 Stars by the Client

“Very professional and very easy to communicate. I have a very satisfactory cooperation. I am planning the next project with Kishan and his team.”

— Maxline, 5-star review on Freelancer
Key takeaways

For Manufacturers with Large Catalogues

  1. For large technical catalogues, the data model matters most.

    Getting the links between parts, vehicles and competitors right is what makes search and cross-referencing work.

  2. Build one core, then many channels.

    A single PMS feeding the portal, website and API keeps every channel accurate without extra effort.

  3. Meet buyers where they search.

    Letting customers search by competitor numbers turns a catalogue into a sales tool.

Ready to Turn Your Product Catalogue into a Sales Tool?

Whether you manage thousands of SKUs, technical specifications or multi-language markets, Aarvi Technology can build a product platform shaped around how your business already works, and support it after launch.

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