A US B2B and B2C seller managed stock, retailer markups, commissions and several marketplaces by hand. We built retailer websites that go live in about a minute, a vendor portal, diamond inventory, marketplace integration and custom-jewellery ordering.
Our client, a prominent jewellery and diamond seller in the US, sought to revolutionise their B2B and B2C e-commerce presence. They aimed to streamline operations, enhance customer experience and improve sales efficiency. As a leader in the US jewellery market, our client faced challenges managing a complex supply chain, retailer relationships and an outdated online presence. They needed a comprehensive e-commerce solution to address these challenges head-on.
Difficulty in managing stock from multiple vendors and updating it regularly. Challenges in accurately managing inventory levels. Difficulty in setting and adjusting pricing strategies. Manual data entry is error-prompt and requires significant time for team members.
Inefficiencies in managing retailer relationships. Lack of a system for retailers to manage their stores and set markups.
Complications in tracking all orders efficiently. Challenges in automating commission payments to retailers.
The need to provide individual websites to retailers based on their markup.
Difficulty in managing inventory across multiple marketplaces like Etsy, Amazon, etc.
Absence of a platform for customers to place orders and view their history.
Lack of a system to manage and display customer reviews effectively.
No feature allows customers to design or customize their jewellery.
Developed a bespoke website allowing the client to list all products and diamonds. Enabled customers to build custom jewellery, place orders and track their search and order history.
A panel for retailers to manage operations such as setting up FTP for inventory uploads, connecting Stripe accounts for automatic commission on orders and managing customers and orders. Features for retailers to set markups on diamonds and products, customize website content and view customer inquiries.
A system to register vendors, set price markups and map fields with the vendor's Excel files for automatic import into the system.
Tools to manage products categorically, set up groups, mark cross-sell items and add products to deals.
A system to manage diamond inventory, including notifications to vendors to mark items as hold, sold, or released based on orders.
Feature to set markups for different marketplaces and generate Excel files compatible with each marketplace.
Efficient management of all received orders with regular updates to vendors, retailers and customers about order status.
Customization of payment methods for client transactions and distribution of commissions to retailers using Stripe Connect.
Capability to handle transactions in multiple currencies.
Customers enjoyed a user-friendly and well-designed website, making information access and order placement for diamonds and products faster and more efficient.
The custom jewellery feature led to a sales increase of over 15%.
Retailer websites could be set up within a minute, allowing for increased sales and a 40% increase in retailer engagement.
Quick vendor setup and automated inventory management reduced manual work by 90% and increased efficiency by over 95%.
Immediate payouts to retailers upon order confirmation fostered long-term relationships.
Ability to categorize inventory and offer custom discounts, significantly boosting sales during the festival season.
Managing customer reviews enhanced the decision-making process for potential buyers.
Streamlined marketplace setup reduced order cancellation rates by over 70% and improved team efficiency by 95%.
Batch order processing and up-to-date customer communication about order progress enhanced customer experience.
Effective management of the entire website, including all pages, through a Content Management System.
Streamlined communication with customers, retailers and vendors.
Enabled sales in multiple currencies and efficient management of taxation based on country.
The e-commerce solution we developed not only resolved the client's immediate challenges but also positioned them for future growth and success in the competitive jewellery market. Our client now enjoys a robust, user-friendly and efficient online presence, leading to increased sales, better customer engagement and streamlined operations.
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