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Transformative E-Commerce Solution for a Leading Jewelry and Diamond Seller

Our client, a prominent jewellery and diamond seller in the US, sought to revolutionise their B2B and B2C e-commerce presence. They aimed to streamline operations, enhance customer experience, and improve sales efficiency. As a leader in the US jewellery market, our client faced challenges managing a complex supply chain, retailer relationships, and an outdated online presence. They needed a comprehensive e-commerce solution to address these challenges head-on.

 

Challenges

Complex Stock Management

  • Difficulty in managing stock from multiple vendors and updating it regularly.
  • Challenges in accurately managing inventory levels.
  • Difficulty in setting and adjusting pricing strategies.
  • Manual data entry is error-prompt and requires significant time for team members.

Retailer Management and Markup Assignment

  • Inefficiencies in managing retailer relationships.
  • Lack of a system for retailers to manage their stores and set markups.

Order Tracking and Commission Payments

  • Complications in tracking all orders efficiently.
  • Challenges in automating commission payments to retailers.

Retailer-Specific Websites

  • The need to provide individual websites to retailers based on their markup.

Multi-Marketplace Inventory Management

  • Difficulty in managing inventory across multiple marketplaces like Etsy, Amazon, etc.

Customer Ordering and History Tracking

  • Absence of a platform for customers to place orders and view their history.

Review Management System

  • Lack of a system to manage and display customer reviews effectively.

Custom Jewellery Creation

  • No feature allows customers to design or customize their jewellery.
 

Solution

Custom Website Development

  • Developed a bespoke website allowing the client to list all products and diamonds.
  • Enabled customers to build custom jewellery, place orders, and track their search and order history.

Retailer Management Panel

  • A panel for retailers to manage operations such as setting up FTP for inventory uploads, connecting Stripe accounts for automatic commission on orders and managing customers and orders.
  • Features for retailers to set markups on diamonds and products, customize website content and view customer inquiries.

Vendor Registration and Management

  • A system to register vendors, set price markups, and map fields with the vendor's Excel files for automatic import into the system.

Product and Category Management

  • Tools to manage products categorically, set up groups, mark cross-sell items, and add products to deals.

Diamond Inventory Management

  • A system to manage diamond inventory, including notifications to vendors to mark items as hold, sold, or released based on orders.

Marketplace Integration

  • Feature to set markups for different marketplaces and generate Excel files compatible with each marketplace.

Order Management System

  • Efficient management of all received orders with regular updates to vendors, retailers, and customers about order status.

Customized Payment Solutions

  • Customization of payment methods for client transactions and distribution of commissions to retailers using Stripe Connect.

Multi-Currency Management

  • Capability to handle transactions in multiple currencies.
 

Key Benefits

Enhanced Customer Experience

  • Customers enjoyed a user-friendly and well-designed website, making information access and order placement for diamonds and products faster and more efficient.

Increased Sales from Custom Jewelry Orders

  • The custom jewellery feature led to a sales increase of over 15%.

Rapid Retailer Website Setup and Increased Retailer Engagement

  • Retailer websites could be set up within a minute, allowing for increased sales and a 40% increase in retailer engagement.

Efficient Vendor Management and Automated Inventory

  • Quick vendor setup and automated inventory management reduced manual work by 90% and increased efficiency by over 95%.

Automated Payment Processing and Retailer Payouts

  • Immediate payouts to retailers upon order confirmation fostered long-term relationships.

Dynamic Inventory Categorization and Discounting

  • Ability to categorize inventory and offer custom discounts, significantly boosting sales during the festival season.

Effective Review Management

  • Managing customer reviews enhanced the decision-making process for potential buyers.

Marketplace Efficiency and Reduced Order Cancellations

  • Streamlined marketplace setup reduced order cancellation rates by over 70% and improved team efficiency by 95%.

Improved Order Management and Customer Communication

  • Batch order processing and up-to-date customer communication about order progress enhanced customer experience.

Comprehensive Website Management via CMS

  • Effective management of the entire website, including all pages, through a Content Management System.

Enhanced Communication Module

  • Streamlined communication with customers, retailers, and vendors.

Multi-Currency Support and Taxation Management

  • Enabled sales in multiple currencies and efficient management of taxation based on country.

Conclusion

The e-commerce solution we developed not only resolved the client's immediate challenges but also positioned them for future growth and success in the competitive jewellery market. Our client now enjoys a robust, user-friendly, and efficient online presence, leading to increased sales, better customer engagement, and streamlined operations.

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